Suppose you have a hobby farm that you’re particularly proud of and you couldn’t imagine doing anything else for a living. Then why not decide to turn your hobby farm into a small business so that you can earn a steady revenue stream from it? Here’s how to go about getting started.
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Identify your target market
This is perhaps the most vital step in getting your marketing strategy just right because you need to know who your target market is in order for you to reach out to them with what they’re looking for. So, if you are a bit unsure of who your ideal customer is the steps are quite straightforward; it’s really just about creating a buyer persona where you delve into the specifics of who your customers are in terms of age, disposable income, where they live, what their interests are, etc. Then you want to figure out how to market your produce so that they gravitate to your brand and your brand only when looking for a product to satisfy their needs.
Focus on what your unique selling point is
When creating your marketing plan, make a special note to spend some time determining what your unique selling point is so that you have bargaining power at the end of the day. You should establish what your brand’s strong point is; in other words, what is it about your brand that makes you distinguishable from your competitors, and then figure out a way how you can capitalize on this to gain leverage in the marketplace.
Apart from creating an expertly designed website, a core component of your marketing strategy will be to create a catchy slogan so that your brand stays memorable in the minds of your customers. If you can’t quite afford the services of a graphic designer to design a logo for you, you can use a free logo design maker to design one yourself - all you have to do is choose from a selection of templates, add the relevant text and then pick a style when your logo has been configured for you based on the colors, design, and font you chose. But remember to create a logo that goes with your brand; this goes for the colors you decide on too so that your logo speaks of your brand and vice versa.
Join the relevant association
If your hobby farm is particularly niche, then you might want to consider joining up with the relevant association to put your product or service front and center for all to see. For example, suppose your breed thoroughbred horses then you could join the American Quarter Horse Association to showcase your thoroughbreds. Or if you plan on selling your honey on a larger scale, then joining the American Honey Producers Association might just be able to give you the advice and support you need to launch your business on a grand scale.
Participate in local exhibitions
If you want customers to get to know more about what you’re offering, sometimes the simplest thing to do is get out there and participate in local exhibitions to help you get to know your customer on a more personal level. This way you’ll be building relationships that will hopefully last longer than just the initial purchase.
Focus on customer service.
Sometimes the most effective marketing strategy is also the easiest to implement. This is especially true when it comes to customer service. At the end of the day, excellent customer service will speak volumes about your brand. Therefore, if you focus on getting your customer service levels just right, then half the battle is won when it comes to winning your customers over.
Assess your success
If you are intent on growing your hobby farm business, then you’ll have to monitor how well you’ve been promoting your new business on a continuous basis - or at least until your brand has solidified its place in the market. And even then you should still look out for newer and more innovative marketing methods that can help keep your business on an upward growth trajectory.
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